Keeping up with fashion trends these days is a full-time job. 2023 was a year for experimenting with new styles and bringing back old ones. Constantly refreshing my Pinterest feed …
Beyond E-commerce: The Allure of Hyper-Physical Retail
Photo by Harry Cunningham. In the age of e-commerce — where the click of a button can deliver a world of products to your doorstep — traditional brick-and-mortar stores are …
Return of the Preps: J.Crew’s New Era
Walking into the Oak Brook Mall J.Crew with my mom and sister and promptly splitting to the “Crewcuts” section remains a vivid memory of mine. My mom would look for …
Game Day Look Book
Fall has arrived, which means a few different exciting fashion prospects are on the horizon.
Harnessing Discomfort
Associate Editor-in-Chief Joey Marmaud reflects on the inspiration and ethos of the Spring 2023 edition of Coulture.
Micro Influencers and Material Girls
Late 2021, the song “Material Girl” by Saucy Santana went viral on the social media platform TikTok, with about 265.3k video posts using the sound. New songs have become trendier on TikTok since then, but the idea of becoming a “material girl” on the platform stuck.
Let’s Combat Microtrends
Every time I swipe, there is a new “Shopping Haul” or “What I Wear in a Week” video. I see new viral videos every day of users wearing unique outfits and every other comment begs to know where it is from. Thus, another “Microtrend” is born. Microtrends are short-lived trends created by the fast-paced nature of social media.
Innovation or Reiteration?
The 2000s are right now’s fashion moment. As the industry is abruptly forced to reflect on itself, it must emerge from the pandemic in a direction that innovates Y2K modes with contemporary creativity.