Beyond E-commerce: The Allure of Hyper-Physical Retail

Photo by Harry Cunningham. In the age of e-commerce — where the click of a button can deliver a world of products to your doorstep — traditional brick-and-mortar stores are facing an uphill battle. However, instead of conceding to the digital challenges, fashion retailers are discovering new ways to entice customers back into their physical […]

college Culture Pop Culture

Relatability Bubbles and the Sustainability of Influence

“77% of Black influencers fall into the nano and micro influencer tiers (under 50K followers) where compensation from brands averaged $27,000 annually (versus 59% of white influencers).”

Fashion Style

Everything you need to know about Soirée Style

It’s really important to support local, as well as support companies in fashion that are sustainable and making a huge effort to be inclusive. Supporting such initiatives can raise awareness for the company and introduce it to more people.

Fashion Opinion

The Surge of the Secondhand Store

The secondhand store has always been around, but with the help of social media, ‘thrifting’ is reemerging with a powerful new lease on couture life.