Capsule wardrobes have gained increasing popularity thanks to social media and influencers like Matilda Djerf. Djerf, in particular, went above and beyond just advertising a capsule wardrobe: she created her own brand dedicated to providing timeless, high-quality pieces of clothing. Her brand focuses on articles of clothing that will last a lifetime – pieces that […]
Let’s Combat Microtrends
Every time I swipe, there is a new “Shopping Haul” or “What I Wear in a Week” video. I see new viral videos every day of users wearing unique outfits and every other comment begs to know where it is from. Thus, another “Microtrend” is born. Microtrends are short-lived trends created by the fast-paced nature of social media.
Innovation or Reiteration?
The 2000s are right now’s fashion moment. As the industry is abruptly forced to reflect on itself, it must emerge from the pandemic in a direction that innovates Y2K modes with contemporary creativity.
It’s really important to support local, as well as support companies in fashion that are sustainable and making a huge effort to be inclusive. Supporting such initiatives can raise awareness for the company and introduce it to more people.
The fashion industry is one of the leading causes of pollution in the world, leaving a massive carbon footprint in its wake. From water pollution to greenhouse gas emissions, textile production has extremely harsh effects on the environment.