Coulture
Late 2021, the song “Material Girl” by Saucy Santana went viral on the social media platform TikTok, with about 265.3k video posts using the sound. New songs have become trendier on TikTok since then, but the idea of becoming a “material girl” on the platform stuck.
Rachel Dean, a UNC-Chapel Hill senior and TikTok creator, entertains over 700 thousand followers – amassing over 46 million likes with point-of-view series, personal stories and popular video trends.
Comfortable and cute seem like the last words you would use to describe a pair of sweatpants, right? You would be surprised. Loungewear has been one of the biggest trends for the past year, and people are finding the most creative ways to be comfy.
Renata is a UNC-Chapel Hill alumni who graduated with a B.A. in Public Relations and Political Science in 2019. She has worked for Oscar de la Renta, Tibi and LaFORCE. She currently lives and works in New York City as a production coordinator at Coach.