When the cottagecore aesthetic videos reached their peak on TikTok, I was beginning to explore fashion. I enjoyed the flowy, floral fabrics that often accompanied the aesthetic and began searching for clothes that matched. I found my fashion comfort zone wrapped in gauzy silks and sparkly jewelry, and for a few years, that was all I needed. But as time went on, my eye started to wander.
Paris Hilton. Lagerfeld’s Fendi. Britney Spears. Von Dutch. The 2000s were an era of flashiness and high fashion, which introduced new fashion trends. One of these was logomania, a design strategy taken from Black artists.
Bieber has been trying his hand at fashion designing since the January 2019 release of his first collection of Drew House, a unisex brand which describes itself as “a place where you can be yourself…wear like you don’t care. come chill. k. Bye.”