Coulture
Category

Fashion & Beauty

Skims and the Shapewear Repackage

TW: Discussion of body image and body dysmorphia Growing up in the early 2000s was fun for a plethora of reasons. Moon Boots, magic sand and Barbie dolls dominated my childhood. But, like most women who grew up during this time, there are also not-so-fond memories of strict body standards being inflicted onto us at …

Katelyn Crespo February 13, 2023
The Sustainable Fashion Industry: At What Price?

Capsule wardrobes have gained increasing popularity thanks to social media and influencers like Matilda Djerf. Djerf, in particular, went above and beyond just advertising a capsule wardrobe: she created her own brand dedicated to providing timeless, high-quality pieces of clothing. Her brand focuses on articles of clothing that will last a lifetime – pieces that …

Elizabeth Comer December 28, 2022
Micro Influencers and Material Girls

Late 2021, the song “Material Girl” by Saucy Santana went viral on the social media platform TikTok, with about 265.3k video posts using the sound. New songs have become trendier on TikTok since then, but the idea of becoming a “material girl” on the platform stuck.

Annabel Gigley April 24, 2022
Let’s Combat Microtrends

Every time I swipe, there is a new “Shopping Haul” or “What I Wear in a Week” video. I see new viral videos every day of users wearing unique outfits and every other comment begs to know where it is from. Thus, another “Microtrend” is born. Microtrends are short-lived trends created by the fast-paced nature of social media.

Ashley Humphrey March 11, 2022