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Fashion & Beauty

Beyond E-commerce: The Allure of Hyper-Physical Retail

Photo by Harry Cunningham. In the age of e-commerce — where the click of a button can deliver a world of products to your doorstep — traditional brick-and-mortar stores are facing an uphill battle. However, instead of conceding to the digital challenges, fashion retailers are discovering new ways to entice customers back into their physical …

Jenna Cashman January 28, 2024
IN THE NOW: Sarah Burton

After working for Alexander McQueen for 26 years, Sarah Burton has announced she is stepping down from her role as creative director. As a British designer, Burton was a trailblazer for female and international designers alike. Her work and craftsmanship proved that high fashion is no longer confined to the countries that historically produce these …

Sarah-Morgan Smith January 28, 2024
Alternative Makeup

Goth makeup is an integral part of goth culture and an art form in itself. Eric Draven from “The Crow,” Lydia Deetz from “Beetlejuice” and Abby Scuito from “NCIS” are all quintessential examples of goth characters in pop culture who share that dark, bold and graphic look on screen. Many people look at these characters …

Savannah Nelson January 28, 2024
Return of the Preps: J.Crew’s New Era

Walking into the Oak Brook Mall J.Crew with my mom and sister and promptly splitting to the “Crewcuts” section remains a vivid memory of mine. My mom would look for clothes for herself, while my sister and I argued over which one of us would get to wear the tweed dress with the pearl detailing …

Annie Ascher November 15, 2023
Modest Fashion

Modest fashion refers to a style in which women wear less skin-revealing clothing. This can be due to a multitude of reasons, including personal and religious choices and cultural norms. What modesty entails varies from person to person – however, it usually includes clothing that doesn’t reveal a woman’s body shape or skin. Modest fashion …

Madison Winn November 12, 2023
IN THE NOW: Halloween Looks I Want to See This Year

Mariah Carey is slowly defrosting, pumpkin spice lattes are available at every coffee shop, the Cat’s Cradle back room is decorated with cobwebs and pumpkins, the Pitch is set to host WXYC’s “The Dance Party Massacre” and Granville Towers’ package center is overflowing with Amazon packages. This can only mean one thing: it is time …

Shea McIntyre October 31, 2023
Halloween Fitspo

Halloween is not just a scary holiday but a way for people to express themselves through costume choices.

Livia Loverso October 31, 2023