Today’s Coachella is a bona fide “influencer Olympics,” where TikTokers, vloggers and even goldendoodles with VIP wristbands compete to produce the flashiest sponsored content and secure the biggest poolside mansions. However, it was not always this way, and the consumerist glitz of today’s festival is antithetical to its late ’90s countercultural origins. Coachella began as …
