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I Care A Lot and “Unlikability” in Hollywood

I Care A Lot follows Marla Grayson, Pike, and her lover/business partner Fran, Eiza González, as they systematically, and somehow mostly legally, grift the livelihoods of old people. First they assume guardianship of the elderly with help from one corrupt doctor and an overworked judicial system. Then they promptly put them in nursing homes — cutting them off from their families as they sell their homes and belongings. The plausibility of the grift and its alignment with the morality of productivity culture seems to be the movie’s primary social commentary. It is terrifying to watch.