Sure, 140 characters and a trending hashtag is one nice-looking sentiment, but is it saving lives? Is it outlining a plan for reform? Is it petitioning legislature? While good at creating a platform for awareness, social media must do more than that. And if it’s not, if the line stops where the tweet ends, then it’s not enough.
Who gave the green light to Gucci and the New York Yankees to collaborate? Kanye West and PornHub? Supreme and the New York Post? Balenciaga and the World Food Programme? Adidas and DragonBall Z? Jordan and Paris Saint-Germain, Virgil Abloh again with Moët & Chandon? You get the idea.